CASE STUDY: HARPERCOLLINS
The Digital Business team at HarperCollins were creating videos for the business across their digital channels, however, the odds were stacked against them. They were working with outdated equipment and limited skills that impeded their ability to deliver timely and quality videos. Once introduced to Shootsta’s innovative business model, which is the perfect mix of outsourced and in-house video production, they never looked back. They're now experiencing amazing results including doubling their video views, increased audience engagement by a minimum of 20% and that's not all, they have also reduced their cost per video by a staggering 73.4%.
HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, and mystery, romance, reference, religious, and spiritual books. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand, and generate additional business opportunities.
Immediately after being introduced to Shootsta’s unique model,
“We could immediately see the potential and all of the
opportunities we could be exploring, we had to sign up”.
Shootsta provided a complete end-to-end video production solution which included all the training and resources for HarperCollins to produce their videos
From the moment HarperCollins began using Shootsta as their go-to video content solution, they saw an immediate ROI. With author
Initially starting with one Shootsta Kit, HarperCollins are now using multiple kits to create engaging stories across their business, including author interviews, book reviews and new releases.
“Our goal is always to share books and authors to a broad audience and video has been a really effective way for us to do that. It's boosted our confidence, allowed us to think more creatively. We’ve been able to create some really interesting and emotive videos which we are really proud of” says
The HarperCollins Marketing and PR teams are going from strength-to-strength. In the short
|Videos produced per month.||Total videos produced||Clips uploaded to the HUB.|
If you're interested in finding out more about how your organisation can create high-quality video content at scale with Shootsta, simply click on the Contact Us button below to request a free consultation. We'll be in touch to chat about your goals, existing content, and how regular pieces of video content can help you attract and engage your clients and prospects.
To download a printable copy of this case study: HarperCollins Case Study - 2017